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Brand Slogans
   In the competitive years following Repeal, advertising was the key element in distinguishing one brand of local beer from another. Slogans could be repeated in everything from radio and and the scarce television commercials to print ads on billboards or packaging. The following list of brand slogans, container tags and coaster slogans range from the obscure to the sometimes laughable. But in these short sentences is the genesis of today’s beer advertising.

 

Ambrosia Brewing Company
Nectar Ambrosia Premium Beer                           “Properly Brewed, Aged, and Mellowed”

                                 “For Particular People”

 

 

Atlantic Brewing Company

Riviera Special Dark                                             “The Kind Dad Use To Drink”

Barbarossa Beer                                                    “Premium Beer Brewed With Exactness”

Tavern Pale Ale                                                     “Sure It’s Different…It’s Brewed For Me”

                                “The Beer For A Good Head”

 

Atlas Brewing Company

Atlas Praeger                                                          “Atlas Praeger, Got It? Atlas Praeger, Get It!”

                                 “America’s Most Imitated Beer!”

                                “Always Better Never Bitter!”

                                “Bitter Free”

                               “Best Beer in Town”

Bull Dog Malt Liquor                                           “Robust Character, Mellow Smoothness”

G*E*S Premium Beer                                          “Yours For Better Living”
Muenchener                                                         “For Particular People”

Premium 9.0.5. Beer                                             “Properly Aged In The Brewery Cellars”

 

Best Brewing Company

Malt Marrow                                                          “The Family Treat That Can’t Be Beat”

Hapsburg                                                                “Made Best by Best”

 

Birk Brewing Company

T∙A∙P Beer                                                              “Just Like Old Times”

Trophy Beer                                                           “Taste How Good Good Beer Can Be!”

 

Drewry’s Brewery

Genuine Bock Beer                                                 “A Famous Name Since 1877”

Drewry’s Malt Liquor/Stout                                   “A Man’s Drink”

Tropical Extra Fine Ale                                          “Taste Tells”

 

Garden City Brewery

Old Brew Beer                                                       “Chicago’s Best by Test”

                                                                                “Wow! That’s the Beer”
                                                                                “Above Par In Every Way!”

 

Keeley Brewery

Keeley Beer and Ale                                              “Taste Just Right”

 

Manhattan (Canadian Ace) Brewery

KC’s Best                                                               “Mellowed And Balanced”

Lubeck Premium Beer                                           “Old World Import Flavor”

Black Dallas Beer                                                  “Brewed From The Finest Ingredients For
                                        Real Beer Lovers”

 

McAvoy Brewing Company

Malt Marrow                                                         "Beats 'Em All'

Alpha                                                                     “A Distinctive Beverage”

 

Meister Brau, Incorporated
Meister Brau Lite                                                 “Non-Filling”
Meister Brau Beer                                               “The Master Brew”

                               “The Custom Brew”

                                                                               “Gives you more of what you drink beer for”

                                                                               “You can’t serve a finer glass of beer!”
                                                                               “The Beer”

 

Monarch Brewing Company/Van Merritt

Bullfrog Beer                                                      “Our Old Famous Brand” 

Monarch Beer                                                    “Brewed Better …To Taste Better”

                                                                            “Let Your Taste Decide”

                                                                            “Fun for the money!”

Monarch Encore                                                “The Mark Of Perfection In Beer”

Van Merritt                                                        “C’Mon Man…Have A Van”

 

 

 

Peter Fox Brewing Company

Fox De Luxe Beer                                            “Don’t Say Fox..Say Fox Deee Luxe!”

                           “The Beer Of Balanced Flavor”

                           “Vitamins B And C In Every Drop”

                           “For Finer Flavor—Finer Beer”

Patrick Henry Malt Liquor                              “Velvet Smooth”

 

Peter Hand Brewing Company

Peter Hand’s Reserve                                     “Sets A New Standard Of Excellence For Both The New

                                                                                World And The Old”

 

                                                                           “There’s So Much In Reserve For You!”

 

                          “The Remarkable American Beer With

                    The Continental Character”

 

Pilsen Brewing Company

Yusay Pilsen Beer                                            “Often Imitated But Never Duplicated”

                                                                         “It’s The Right Weigh”

                                 (Advertised as a dietetically non-fattening drink)

 

Prima/Bismarck Brewing Company

Prima Beer                                                        “The folks at home are thirsty too---

                                                                                    Take some Prima Home With You!”

Prima Three Star                                               “Say Prima Please And It Sure Will”

 

Schoenhofen-Edelweiss Brewery

Edelweiss                                                          “A Case Of Good Judgment”

Centennial Beer                                                “Our Finest Beer In 100 Years”

 

United States Brewing Company

Gold Crown                                                       “The Talk Of The Town”

Loewen Brau                                                     “The perfect Dark Beer”

Rheingold                                                          “Not a common name. Not a common beer..”

                                                                           “Extra Pale like a Liquid Gold.

                    It’s always the Favorite  where Beer is sold”

                                                                          “Its popularity sweeps the country”

Chicago Club                                                    “A real New Brew that’s Flavored right,

                    we’re sure you’ll Like it, try it tonite!”

 

White Eagle Brewing Company

Chevalier                                                           “For Your Health’s Sake”

                       

                                                                                               

Breweries Page 1                              Breweries Page 2

 

 

 

 


 

Anheuser-Busch Companies

Beer Business Daily

Beer Marketer's Insights

BOSS

Brewers Association Beertown

Brookston Beer Bulletin

Chicago Beer Society

Goose Island Beer Company

InBev

Miller Brewing Co.

Molson Coors Brewing Company

National Beer Wholesalers Association

Rate Beer

The Beer Institute

Three Floyds

Two Brothers Brewing Company