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Table of Contents
Acknowledgements
Preface
Part I -- In the Beginning
Chapter 1
Chicago’s Pioneer Breweries, 1833-1860 -- Haas and Sulzer
* William Ogden Brewer * William Lill * Lill & Diversey * Charitable
Contributions * Competing Chicago Breweries * Lager Beer * Chicago's First
Brewpub * Milwaukee Competition
Chapter 2
The Lager Beer Riot -- Economic Difficulties * The Rise of
Immigration * The Rise of Nativism in Chicago * Levi Boone * The Lager Beer Riot
Chapter 3
Chicago's Developing Brewery Trade, 1860-1885 -- Civil War
Years * Growth and Consolidation of Early Breweries * The Chicago Fire *
Technological Advances * Mechanical Refrigeration * Beer Schools and Advances in
Beer Stability * Early Bottling Efforts * Malting Improvements * Brewery
Architecture * Professional Brewer's Organizations * Brewer Publications * The
Origin of the Prohibition Party
Chapter 4
Brewer Influence Grows, 1870-1900 -- New Breweries,
Consolidations * Milwaukee versus Chicago * The Good Life * The Cardinal *
Brewer Philanthropists * Political Influence * Sunday Closings, Part II * The
People's Party * The Election of 1873
Chapter 5
Unionization, 1886-1900 -- Working Conditions in Chicago
Breweries * Wages and Benefits * Labor Troubles * Brewery Workers Strike * The
Strike Collapses * An Eyewitness Account
Chapter 6
The Syndicates, 1889-1900 -- The British Are Coming * The
Selling Continues * Investors Build More Breweries * Troubles for the Syndicates
* The Beer Wars in Chicago * American-Styled Lager Beer * Fears of the Milwaukee
Brewers * Tied Houses * The World's Fair of 1893 * The Beer Wars Continue *
Local Investors Consolidate * Troubles Continue for the Syndicated Breweries
Chapter 7
The Saloons, 1875-1910 -- Placing the Beer * The Harper
High License Act * Saloons Increase in Number in Chicago * Saloon Failures *
Schlitz's Tied-House Policy * The Free Lunch * Dance Halls * Slot Machines *
Beer Deliveries * Saloon and Brewery Revenues * Corruption
Part II -- Pre-Prohibition
Chapter 8
Rebirth, 1900-1905 -- The Industry Regroups * The War Tax
* Harmony in the Industry * Preparing for the Future * Effects on Related Trades
* Peace with the Local Unions
Chapter 9
Early Prohibition Efforts, 1900-1917 -- The Anti-Saloon
League * The Brewers and Their Saloon Connections * Comfort Stations * Saloons
and the Working Class * Liquor License Fee Increased * Bottled Beer Consumption
Increases * Dry Referendum * Controversial Visits * Bottled versus Draft *
Thompson's Betrayal * Thompson's Reasons for the Closings * Sunday Closings,
Part II * Habeus Corpus Anderson * The Brewers React * The Wet Parade *
Concessions from the Brewers
Chapter 10
Wartime Prohibition, 1917-1919 -- Congressional Actions *
The German Brewers and World War I * Ratification of the Eighteenth Amendment
*1919 Referendum * Chicago Reacts to the Wartime Prohibition Bill * Good-Bye to
Beer * The Illinois Search and Seizure Act * Local Brewers Go On the Offensive *
Early Effects of No Beer in Chicago
Part III, National Prohibition
Chapter 11
The Torrio Era, 1919-1925 -- The Milwaukee Invasion *
Torrio and John Stenson * Dever Elected * The O'Connor Shooting * Dever's Beer
War * The Bootleggers' Counteroffensive * Brewery Raids * Decent Dever * Saloon
and Soda Parlor Shutdowns * Wets Counterattack * Events Leading to the Sieben
Raid * Dion O'Banion * O'Banion's Betrayal * The Raid * Needle Beer * Torrio's
Revenge * Assassination Attempt on Torrio * Torrio Relinquishes Control to
Capone
Chapter 12
The Capone Era, 1926-1931 -- Capone's Wildcat Breweries *
A Chicago Wort Bust * Homebrewing Gets Tougher * Capone's Peace Conference *
Securing New Accounts * The End of the Dever Administration * Big Bill, Part II
* Thompson's Win * Eliot Ness * Brewery Raids * Thompson Campaigns Against
Federal Intervention * The Untouchables Continue Their Raids * Agent Ness Beats
His Drum * Capone Indicted * Thompson Defeated
Chapter 13
New Beer's Eve, April 7, 1933 -- The Beginning of the End
* 3.2 Percent Beer * New Retail Outlets for Beer * The City Gets Ready for 3.2
Percent Beer * When's the Party Begin? * 12:01 A.M. ? * A Warning from the City
* Beer and Food * New Beer's Eve * In the Loop * At the Speakeasies * Back at
the Breweries * Supplies Start Running Short * Where Did All the Beer Come From?
* Economic Success
Chapter 14
The Morning After, 1933 -- The Mob and the Local Breweries
* Protecting the Legal Breweries * Joe Fusco * The Brewers React * Good-Bye
Nickel Beer * Illinois Readies Its Vote for Repeal * Illinois's Repeal Election
* Election Day * Election Results * The Repeal Convention
Part IV, Post-Prohibition
Chapter 15
The Pre-War Years, 1933-1940 -- Early Problems * The
Shipping Brewers * Brand Loyalty * Mob Influences Continue * Union Takeovers *
Lou Greenberg * Repeal * Strong Beer Returns * Packaged Beer * Post-Repeal
Fatalities
Chapter 16
The War Years And Beyond, 1941-1968 -- Local Advertising *
Early Effects of the War * The Peter Fox Brewing Company * War Efforts of
Chicago Breweries * The Challenges of the Postwar Years * New Realities of the
Small Brewer * A Reprieve * The Sins of the Past * Pact with the Devil * The
Early Fifties * Troubles at Fox * Less Filling, Taste Great? * Death of Lou
Greenberg * Mob Influences Continue * Monarch's Augsburger * Black Pride Beer
Chapter 17
Meister Brau/Peter Hand, 1965-1978 -- New Directions *
Diversification * Glory Days at Meister Brau * Financial Problems Continue *
Burgermeister Failure * Begging of the End * It's Miller Time * Bankruptcy * The
Peter Hand Brewery
Part V, Aftermath
Chapter 18
When You’re Out of Schlitz… -- A Clean Slate *
Battleground Chicago * Problems at Schlitz * Reformulation * Caris Associated,
Incorporated * Geocaris Struggles
Chapter 19
Schlitz, Part II -- More Problems for Schlitz * The
Beginning of the End for Schlitz * Good-Bye Gusto * The "Drink Schlitz of I'll
Kill You" Campaign * Geocaris versus Schlitz * Schlitz Today
Chapter 20
God’s Country -- The Little Brewery That Could * Market
Segmentation * Heileman Goes National * Heileman and Schlitz * Schlitz Accepts *
Pabst, the Spoiler * The Justice Department Steps In * A New Approach
Chapter 21
Heileman Marches On -- Heileman and Pabst, Part I *
Olympia Beer * The Heileman, Pabst, Olympia Swap-A-Thon * Cleary's Southern
Campaign * Problems Emerge * Old Style Loses Chicago Market Share * Birth of
Light Beer * Lite Beer from Miller * What Goes Around, Comes Around
Chapter 22
"No, Mr. Bond. I Expect You To Buy!" -- Cleary Sells
Heileman * Bond Takes the Bait * Alan Bond * Cleary Resigns * Troubles for Bond
* G. Heileman Regroups
Chapter 23
Here We Go Again -- Hicks, Muse to the Rescue * The Stroh
Regime * The Beginning of the End
Chapter 24
Beer and Politics in Chicago -- Strange Brew * The King of
Beers * NAACP Says "No" to Jackson * Jackson Lawsuit * The Boycott Drags On *
The Boycott Ends * Anheuser-Busch and Jackson Today * What Goes Around, Comes
Around---Or Does It? * G. Heileman's PowerMaster * The Fed Stops PowerMaster *
St. Ides
Chapter 25
New Casualties, New Beginnings -- Historical Precedence *
Non Portability of Product/Poor Distribution * Pavichevich Brewing Company *
Poor Quality Products * The Chicago Brewing Company * Little or No Advertising
Efforts * Advertising and Distribution Problems * Underfunded Operations *
Pavichevich Brewing * Chicago Brewing Company * No Brand Loyalty * Goose Island
Epilogue
Glossary
Brand Logos
Appendix of Chicago Breweries
Bibliography
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