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September 30, 2006
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The Short History of Pabst-ett |
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In This Issue: |
September 30, 2006 |
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Beer & Food: An American History |
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The Short History of Pabst-ett |
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Quick View of the Peter Fox Brewing Company |
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Beer: A History of Brewing in Chicago |
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I'm getting a lot of individual requests for info about
our Breweries & Saloons Tour. I normally like to do this
with groups, but because of the telephone calls and
e-mails I'm receiving, I'm willing to take another
approach.
If you're an indivual and would like to take the tour,
send me an e-mail with your name, telephone number,
primary e-mail address and number of people interested
in taking the tour, and I'll start to compose a list.
Once we hit 30 participants, I'll gladly set up a tour.
This is a great time to do tours since leaves are
beginning fall from trees, giving better views of the
buildings and traffic is thinning somewhat.
About the tour:
Tour of Al Capone’s wildcat breweries and other
pre-prohibition brewery sites tells the story that
history books ignore.
Highlights of the tour include stops at:
* Two former Al Capone wildcat brewery sites.
* A look at the infamous “2222” site that bootleggers
Johnny Torrio and Al Capone first called their
headquarters. Rumor has it that at least 12 gangsters
were killed in the basement of this now-destroyed
building for betraying the kingpins of Chicago’s
bootlegging industry.
* Various local buildings that once housed some of
Chicago’s most famous breweries.
* Former Schlitz “tied-house” saloons, some still in all
their pre-Prohibition glory.
* A visit to the resting places of some of Chicago’s
most famous brewers, including the pyramidal mausoleum
of Peter Schoenhofen.
* And much more.
Groups of 35 to 50 people can be accommodated on a
climate-controlled bus with toilet facilities.
ABOUT THE AUTHOR
A freelance writer and lecturer from the Chicago area,
Bob Skilnik is a certified brewer and nationally
recognized beer and brewing expert. He is the author of
five previous titles. He has written for the Chicago
Tribune, the American Breweriana Association's Journal
and the National Association of Breweriana Advertising's
Breweriana Collector magazine. The author has worked
with the Smithsonian Institution and the Chicago
Historical Society as a lecturer and tour guide
featuring Chicago's once powerful brewing industry.
Skilnik has also appeared on ABC’s ‘The View,’ the Fox
News Channel, ESPN2, and Chicago’s WTTW.
CONTACT:
Bob Skilnik
1.815.557.4608
P.O. Box 793
Plainfield, IL 60544
# # #
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Excerpt from the upcoming BEER & FOOD: An American
History:
Pabst-ett
While there can be some speculation on our part as to
the actual reasoning behind the malt syrup industry’s
promotion of using their products in food, federally
licensed breweries nonetheless made additional overtures
to home cooks in various traditional cookbooks.
Sprinkled throughout any number of food recipe
publications during Prohibition were advertisements for
malt extracts, cereal beverages and three cheese
products that the Pabst Brewing Company had successfully
developed.
Pabst-ett was one of three cheese products made by Pabst
during the dry years. It was a processed cheese that
utilized whey, a by-product of cheesemaking. Pabst’s
attempt in getting into the cheese business, however,
was challenged by Kraft, which won a patent infringement
suit against the former brewery in 1927.
Kraft kept its lawyers busy during Prohibition. It also
sued the Phenix [sic] Cheese Company (formerly the
Empire Cheese Company), which had also developed and
registered the brand name, “Philadelphia Brand Cream
Cheese,” for its Phenett processed cheese. Kraft’s
product, Nu-Kraft, won the lawsuit battles when Kraft
bought out the Phenix and Pabst cheese operations in
1928. Pabst, however, hammered out a licensing agreement
with Kraft and continued to make Pabst-ett, while Kraft
handled its distribution. Today’s Velveeta cheese is the
direct descendant of these earlier brands.
The brewing company owned a dairy farm in Oconomowoc,
Wisconsin, where Pabst “wonder” processed cheese and
pasteurized packaged cheese were also created, the final
products stored in the brewery’s cellars in Milwaukee.
Out of the three Pabst cheeses, Pabst-ett was the most
successful, so much so that by 1930, over eight million
pounds of Pabst-ett had been sold through Kraft. With
the end of Prohibition in 1933, Pabst closed the
cheesemaking chapter in its long history and went back
to brewing beer.
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FYI. Here's an expanded look at the book's table of
contents:
Table of Contents
Acknowledgements
Preface
Part I -- In the Beginning
Chapter 1
Chicago’s Pioneer Breweries, 1833-1860 -- Haas and
Sulzer * William Ogden Brewer * William Lill * Lill &
Diversey * Charitable Contributions * Competing Chicago
Breweries * Lager Beer * Chicago's First Brewpub *
Milwaukee Competition
Chapter 2
The Lager Beer Riot -- Economic Difficulties * The Rise
of Immigration * The Rise of Nativism in Chicago * Levi
Boone * The Lager Beer Riot
Chapter 3
Chicago's Developing Brewery Trade, 1860-1885 -- Civil
War Years * Growth and Consolidation of Early Breweries
* The Chicago Fire * Technological Advances * Mechanical
Refrigeration * Beer Schools and Advances in Beer
Stability * Early Bottling Efforts * Malting
Improvements * Brewery Architecture * Professional
Brewer's Organizations * Brewer Publications * The
Origin of the Prohibition Party
Chapter 4
Brewer Influence Grows, 1870-1900 -- New Breweries,
Consolidations * Milwaukee versus Chicago * The Good
Life * The Cardinal * Brewer Philanthropists * Political
Influence * Sunday Closings, Part II * The People's
Party * The Election of 1873
Chapter 5
Unionization, 1886-1900 -- Working Conditions in Chicago
Breweries * Wages and Benefits * Labor Troubles *
Brewery Workers Strike * The Strike Collapses * An
Eyewitness Account
Chapter 6
The Syndicates, 1889-1900 -- The British Are Coming *
The Selling Continues * Investors Build More Breweries *
Troubles for the Syndicates * The Beer Wars in Chicago *
American-Styled Lager Beer * Fears of the Milwaukee
Brewers * Tied Houses * The World's Fair of 1893 * The
Beer Wars Continue * Local Investors Consolidate *
Troubles Continue for the Syndicated Breweries
Chapter 7
The Saloons, 1875-1910 -- Placing the Beer * The Harper
High License Act * Saloons Increase in Number in Chicago
* Saloon Failures * Schlitz's Tied-House Policy * The
Free Lunch * Dance Halls * Slot Machines * Beer
Deliveries * Saloon and Brewery Revenues * Corruption
Part II -- Pre-Prohibition
Chapter 8
Rebirth, 1900-1905 -- The Industry Regroups * The War
Tax * Harmony in the Industry * Preparing for the Future
* Effects on Related Trades * Peace with the Local
Unions
Chapter 9
Early Prohibition Efforts, 1900-1917 -- The Anti-Saloon
League * The Brewers and Their Saloon Connections *
Comfort Stations * Saloons and the Working Class *
Liquor License Fee Increased * Bottled Beer Consumption
Increases * Dry Referendum * Controversial Visits *
Bottled versus Draft * Thompson's Betrayal * Thompson's
Reasons for the Closings * Sunday Closings, Part II *
Habeus Corpus Anderson * The Brewers React * The Wet
Parade * Concessions from the Brewers
Chapter 10
Wartime Prohibition, 1917-1919 -- Congressional Actions
* The German Brewers and World War I * Ratification of
the Eighteenth Amendment *1919 Referendum * Chicago
Reacts to the Wartime Prohibition Bill * Good-Bye to
Beer * The Illinois Search and Seizure Act * Local
Brewers Go On the Offensive * Early Effects of No Beer
in Chicago
Part III, National Prohibition
Chapter 11
The Torrio Era, 1919-1925 -- The Milwaukee Invasion *
Torrio and John Stenson * Dever Elected * The O'Connor
Shooting * Dever's Beer War * The Bootleggers'
Counteroffensive * Brewery Raids * Decent Dever * Saloon
and Soda Parlor Shutdowns * Wets Counterattack * Events
Leading to the Sieben Raid * Dion O'Banion * O'Banion's
Betrayal * The Raid * Needle Beer * Torrio's Revenge *
Assassination Attempt on Torrio * Torrio Relinquishes
Control to Capone
Chapter 12
The Capone Era, 1926-1931 -- Capone's Wildcat Breweries
* A Chicago Wort Bust * Homebrewing Gets Tougher *
Capone's Peace Conference * Securing New Accounts * The
End of the Dever Administration * Big Bill, Part II *
Thompson's Win * Eliot Ness * Brewery Raids * Thompson
Campaigns Against Federal Intervention * The
Untouchables Continue Their Raids * Agent Ness Beats His
Drum * Capone Indicted * Thompson Defeated
Chapter 13
New Beer's Eve, April 7, 1933 -- The Beginning of the
End * 3.2 Percent Beer * New Retail Outlets for Beer *
The City Gets Ready for 3.2 Percent Beer * When's the
Party Begin? * 12:01 A.M. ? * A Warning from the City *
Beer and Food * New Beer's Eve * In the Loop * At the
Speakeasies * Back at the Breweries * Supplies Start
Running Short * Where Did All the Beer Come From? *
Economic Success
Chapter 14
The Morning After, 1933 -- The Mob and the Local
Breweries * Protecting the Legal Breweries * Joe Fusco *
The Brewers React * Good-Bye Nickel Beer * Illinois
Readies Its Vote for Repeal * Illinois's Repeal Election
* Election Day * Election Results * The Repeal
Convention
Part IV, Post-Prohibition
Chapter 15
The Pre-War Years, 1933-1940 -- Early Problems * The
Shipping Brewers * Brand Loyalty * Mob Influences
Continue * Union Takeovers * Lou Greenberg * Repeal *
Strong Beer Returns * Packaged Beer * Post-Repeal
Fatalities
Chapter 16
The War Years And Beyond, 1941-1968 -- Local Advertising
* Early Effects of the War * The Peter Fox Brewing
Company * War Efforts of Chicago Breweries * The
Challenges of the Postwar Years * New Realities of the
Small Brewer * A Reprieve * The Sins of the Past * Pact
with the Devil * The Early Fifties * Troubles at Fox *
Less Filling, Taste Great? * Death of Lou Greenberg *
Mob Influences Continue * Monarch's Augsburger * Black
Pride Beer
Chapter 17
Meister Brau/Peter Hand, 1965-1978 -- New Directions *
Diversification * Glory Days at Meister Brau * Financial
Problems Continue * Burgermeister Failure * Begging of
the End * It's Miller Time * Bankruptcy * The Peter Hand
Brewery
Part V, Aftermath
Chapter 18
When You’re Out of Schlitz… -- A Clean Slate *
Battleground Chicago * Problems at Schlitz *
Reformulation * Caris Associated, Incorporated *
Geocaris Struggles
Chapter 19
Schlitz, Part II -- More Problems for Schlitz * The
Beginning of the End for Schlitz * Good-Bye Gusto * The
"Drink Schlitz of I'll Kill You" Campaign * Geocaris
versus Schlitz * Schlitz Today
Chapter 20
God’s Country -- The Little Brewery That Could * Market
Segmentation * Heileman Goes National * Heileman and
Schlitz * Schlitz Accepts * Pabst, the Spoiler * The
Justice Department Steps In * A New Approach
Chapter 21
Heileman Marches On -- Heileman and Pabst, Part I *
Olympia Beer * The Heileman, Pabst, Olympia Swap-A-Thon
* Cleary's Southern Campaign * Problems Emerge * Old
Style Loses Chicago Market Share * Birth of Light Beer *
Lite Beer from Miller * What Goes Around, Comes Around
Chapter 22
"No, Mr. Bond. I Expect You To Buy!" -- Cleary Sells
Heileman * Bond Takes the Bait * Alan Bond * Cleary
Resigns * Troubles for Bond * G. Heileman Regroups
Chapter 23
Here We Go Again -- Hicks, Muse to the Rescue * The
Stroh Regime * The Beginning of the End
Chapter 24
Beer and Politics in Chicago -- Strange Brew * The King
of Beers * NAACP Says "No" to Jackson * Jackson Lawsuit
* The Boycott Drags On * The Boycott Ends *
Anheuser-Busch and Jackson Today * What Goes Around,
Comes Around---Or Does It? * G. Heileman's PowerMaster *
The Fed Stops PowerMaster * St. Ides
Chapter 25
New Casualties, New Beginnings -- Historical Precedence
* Non Portability of Product/Poor Distribution *
Pavichevich Brewing Company * Poor Quality Products *
The Chicago Brewing Company * Little or No Advertising
Efforts * Advertising and Distribution Problems *
Underfunded Operations * Pavichevich Brewing * Chicago
Brewing Company * No Brand Loyalty * Goose Island
Epilogue Glossary
Brand Logos
Appendix of Chicago Breweries
Bibliography
Book (Hardcover)
Authors: Bob Skilnik
Lists at: $24.95, Our Price: $16.47
Manufacturer: Barricade Books
Availability: Usually ships in 24 hours
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I strongly suggest that you take advantage of Amazon's
low pre-publication price NOW for this upcoming book. As
you might have noticed, there's already been some upward
price creep for BEER: A History of Brewing in Chicago
and a whopper of an increase at Barnes & Noble. As any
book picks up steam from sales, the 30-40% discounts
start to disappear.
By Christmas, expect to pay the cover price.
Book (Hardcover)
Authors: Bob Skilnik
Lists at: $24.95, Our Price: $16.47
Manufacturer: Jefferson Press
Availability: Not yet published
Release Date: 01 November, 2006
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The Peter Fox Brewing Company
A popular Chicago brewery that seemed to defy all the
problems and ensuing challenges that the local industry
as a whole had experienced after the re-legalization of
beer in Chicago was the Peter Fox Brewing Company. After
acquiring the old Hoffman Brothers Brewery on west
Monroe Avenue, reportedly “…from Al Capone…” and issuing
$500,000 in common stock, the nine Fox brothers began
brewing operations in July of 1933. Originally involved
in a wholesale meat operation on Fulton Avenue, they
entered the brewing business with a financial advantage
that would be the envy of any start up operation—no debt
or preferred stock. Within a year, they began to pay
dividends on outstanding shares of common stock and
contemplated further acquisitions.
In early 1942, the Chicago-based brewery bought the
Kiley Brewing Company in Marion, Indiana, a brewery that
had entered the Chicago market in the mid-1930s but had
pulled out around 1939. The Indiana brewery, now known
as Fox DeLuxe Brewing Company of Indiana, was the third
part of the brewery empire which would be owned and
operated by the enterprising Fox brothers. Shortly
before the Indiana acquisition, the family had also
bought a well-equipped brewery in Grand Rapids, Michigan
to boost their capacity, bringing up their annual
combined total barrelage to 1,000,000. In 1944, the
Peter Fox Breweries ranked thirteenth out of the
twenty-five leading breweries in the United States,
beating out the sales of Miller Brewing Company of
Milwaukee which ranked sixteenth.
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October 4, 2006
Goose Island Brewpub
1800 N. Clybourn
6:30 P.M.
Beer Dinner
312.915.0071
Bob discusses the history of Oktoberfest with a few tall
tales, fibs and outright lies in between.
Sunday, October 8, 2006 2 P.M.
Riverside Public Library
1 Burling Road
Riverside, IL 60546
708.442.6366
Saturday, October 21, 2006 3 P.M.
Barnes & Noble
1441 W. Webster Ave.
Chicago, IL 60614
773.871.3610
February 22, 2007 6 P.M.
Newberry Library
60 W. Walton St.
Chicago, IL 60610
312.943.9090
Past
September 19, 2006
WGN Radio, "Extension 720 with Milt Rosenberg"
9 P.M. (or after the Cubs game -- let's hope they don't
go 18 innings!)
TUESDAY, SEPTEMBER 19TH
THE HISTORY OF BEER IN CHICAGO
Thomas Jefferson once said, “Beer, if drank with
moderation, softens the temper, cheers the spirit and
promotes health” and his fellow founding father Benjamin
Franklin saw beer as “proof that God loves us and want
us to be happy.” And indeed, beer has become in many
ways the quintessential American beverage. After
tonight’s 6:05 p.m. Cubs game, we will discuss the
history and art of brewing in and around Chicago with a
panel of guests, including BOB SKILNIK, author of the
new book BEER: A History of Brewing in Chicago.
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October 6, 2006
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In This Issue: |
October 6, 2006 |
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The Short History of Bismarck Gardens |
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Beer: A History of Brewing in Chicago |
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Once located on the southwest corner of Grace and
Halsted Streets in Chicago's Lakeview neighborhood,
the Bismarck Garden was opened in 1895 by brothers
Emil and Karl Eitel to serve the sizable number of
German-Americans living on Chicago's North Side.
Bismarck Garden quickly became one of the city's
most popular summertime beer gardens. It featured
ample shade trees, electric lamps, an outdoor stage
and dance floor, and a huge restaurant with outside
dining with walks and a beer hall that featured
European bands and 75-piece orchestras with plenty
of German beer and even a miniature zoo.
The Bismarck Garden was renamed Marigold Gardens in
1915, in response to rising anti-German sentiment in
the city during the First World War. The Bismarck's
elegant and shady gardens have long since been paved
over by a parking lot, but parts of the former
Marigold Gardens dance hall complex still stand, now
converted to other uses.
Singing star Ruth Etting started her career here in
1919 as a chorus girl. In 1922, while married to
gangster Moe "The Gimp" Snyder (she met Snyder here
at the Gardens), she returned to the Marigold as a
singing star, and was known as "The Sweetheart of
Chicago." Ruth Etting went on to introduce the
songs, Button Up Your Overcoat, Mean to Me, You're
the Cream in My Coffee, Good Night Sweetheart, and
Ten Cents a Dance. In 1955, Doris Day and James
Cagney starred in the film "Love Me or Leave Me,"
the story of her life.
Joe Louis fought one of his first fights here on
July 4, 1934. Middleweight champ Tony Zale also
fought here, as did Barney Ross. In 1942, Jack Ruby,
the man who shot and killed Lee Harvey Oswald, was a
regular here at the fights.
For a time during the early 1930s, the gardens
became known as Vanity Fair.
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FYI. Here's an expanded look at the book's table of
contents:
Table of Contents
Acknowledgements
Preface
Part I -- In the Beginning
Chapter 1
Chicago’s Pioneer Breweries, 1833-1860 -- Haas and
Sulzer * William Ogden Brewer * William Lill * Lill
& Diversey * Charitable Contributions * Competing
Chicago Breweries * Lager Beer * Chicago's First
Brewpub * Milwaukee Competition
Chapter 2
The Lager Beer Riot -- Economic Difficulties * The
Rise of Immigration * The Rise of Nativism in
Chicago * Levi Boone * The Lager Beer Riot
Chapter 3
Chicago's Developing Brewery Trade, 1860-1885 --
Civil War Years * Growth and Consolidation of Early
Breweries * The Chicago Fire * Technological
Advances * Mechanical Refrigeration * Beer Schools
and Advances in Beer Stability * Early Bottling
Efforts * Malting Improvements * Brewery
Architecture * Professional Brewer's Organizations *
Brewer Publications * The Origin of the Prohibition
Party
Chapter 4
Brewer Influence Grows, 1870-1900 -- New Breweries,
Consolidations * Milwaukee versus Chicago * The Good
Life * The Cardinal * Brewer Philanthropists *
Political Influence * Sunday Closings, Part II * The
People's Party * The Election of 1873
Chapter 5
Unionization, 1886-1900 -- Working Conditions in
Chicago Breweries * Wages and Benefits * Labor
Troubles * Brewery Workers Strike * The Strike
Collapses * An Eyewitness Account
Chapter 6
The Syndicates, 1889-1900 -- The British Are Coming
* The Selling Continues * Investors Build More
Breweries * Troubles for the Syndicates * The Beer
Wars in Chicago * American-Styled Lager Beer * Fears
of the Milwaukee Brewers * Tied Houses * The World's
Fair of 1893 * The Beer Wars Continue * Local
Investors Consolidate * Troubles Continue for the
Syndicated Breweries
Chapter 7
The Saloons, 1875-1910 -- Placing the Beer * The
Harper High License Act * Saloons Increase in Number
in Chicago * Saloon Failures * Schlitz's Tied-House
Policy * The Free Lunch * Dance Halls * Slot
Machines * Beer Deliveries * Saloon and Brewery
Revenues * Corruption
Part II -- Pre-Prohibition
Chapter 8
Rebirth, 1900-1905 -- The Industry Regroups * The
War Tax * Harmony in the Industry * Preparing for
the Future * Effects on Related Trades * Peace with
the Local Unions
Chapter 9
Early Prohibition Efforts, 1900-1917 -- The
Anti-Saloon League * The Brewers and Their Saloon
Connections * Comfort Stations * Saloons and the
Working Class * Liquor License Fee Increased *
Bottled Beer Consumption Increases * Dry Referendum
* Controversial Visits * Bottled versus Draft *
Thompson's Betrayal * Thompson's Reasons for the
Closings * Sunday Closings, Part II * Habeus Corpus
Anderson * The Brewers React * The Wet Parade *
Concessions from the Brewers
Chapter 10
Wartime Prohibition, 1917-1919 -- Congressional
Actions * The German Brewers and World War I *
Ratification of the Eighteenth Amendment *1919
Referendum * Chicago Reacts to the Wartime
Prohibition Bill * Good-Bye to Beer * The Illinois
Search and Seizure Act * Local Brewers Go On the
Offensive * Early Effects of No Beer in Chicago
Part III, National Prohibition
Chapter 11
The Torrio Era, 1919-1925 -- The Milwaukee Invasion
* Torrio and John Stenson * Dever Elected * The
O'Connor Shooting * Dever's Beer War * The
Bootleggers' Counteroffensive * Brewery Raids *
Decent Dever * Saloon and Soda Parlor Shutdowns *
Wets Counterattack * Events Leading to the Sieben
Raid * Dion O'Banion * O'Banion's Betrayal * The
Raid * Needle Beer * Torrio's Revenge *
Assassination Attempt on Torrio * Torrio
Relinquishes Control to Capone
Chapter 12
The Capone Era, 1926-1931 -- Capone's Wildcat
Breweries * A Chicago Wort Bust * Homebrewing Gets
Tougher * Capone's Peace Conference * Securing New
Accounts * The End of the Dever Administration * Big
Bill, Part II * Thompson's Win * Eliot Ness *
Brewery Raids * Thompson Campaigns Against Federal
Intervention * The Untouchables Continue Their Raids
* Agent Ness Beats His Drum * Capone Indicted *
Thompson Defeated
Chapter 13
New Beer's Eve, April 7, 1933 -- The Beginning of
the End * 3.2 Percent Beer * New Retail Outlets for
Beer * The City Gets Ready for 3.2 Percent Beer *
When's the Party Begin? * 12:01 A.M. ? * A Warning
from the City * Beer and Food * New Beer's Eve * In
the Loop * At the Speakeasies * Back at the
Breweries * Supplies Start Running Short * Where Did
All the Beer Come From? * Economic Success
Chapter 14
The Morning After, 1933 -- The Mob and the Local
Breweries * Protecting the Legal Breweries * Joe
Fusco * The Brewers React * Good-Bye Nickel Beer *
Illinois Readies Its Vote for Repeal * Illinois's
Repeal Election * Election Day * Election Results *
The Repeal Convention
Part IV, Post-Prohibition
Chapter 15
The Pre-War Years, 1933-1940 -- Early Problems * The
Shipping Brewers * Brand Loyalty * Mob Influences
Continue * Union Takeovers * Lou Greenberg * Repeal
* Strong Beer Returns * Packaged Beer * Post-Repeal
Fatalities
Chapter 16
The War Years And Beyond, 1941-1968 -- Local
Advertising * Early Effects of the War * The Peter
Fox Brewing Company * War Efforts of Chicago
Breweries * The Challenges of the Postwar Years *
New Realities of the Small Brewer * A Reprieve * The
Sins of the Past * Pact with the Devil * The Early
Fifties * Troubles at Fox * Less Filling, Taste
Great? * Death of Lou Greenberg * Mob Influences
Continue * Monarch's Augsburger * Black Pride Beer
Chapter 17
Meister Brau/Peter Hand, 1965-1978 -- New Directions
* Diversification * Glory Days at Meister Brau *
Financial Problems Continue * Burgermeister Failure
* Begging of the End * It's Miller Time * Bankruptcy
* The Peter Hand Brewery
Part V, Aftermath
Chapter 18
When You’re Out of Schlitz… -- A Clean Slate *
Battleground Chicago * Problems at Schlitz *
Reformulation * Caris Associated, Incorporated *
Geocaris Struggles
Chapter 19
Schlitz, Part II -- More Problems for Schlitz * The
Beginning of the End for Schlitz * Good-Bye Gusto *
The "Drink Schlitz of I'll Kill You" Campaign *
Geocaris versus Schlitz * Schlitz Today
Chapter 20
God’s Country -- The Little Brewery That Could *
Market Segmentation * Heileman Goes National *
Heileman and Schlitz * Schlitz Accepts * Pabst, the
Spoiler * The Justice Department Steps In * A New
Approach
Chapter 21
Heileman Marches On -- Heileman and Pabst, Part I *
Olympia Beer * The Heileman, Pabst, Olympia
Swap-A-Thon * Cleary's Southern Campaign * Problems
Emerge * Old Style Loses Chicago Market Share *
Birth of Light Beer * Lite Beer from Miller * What
Goes Around, Comes Around
Chapter 22
"No, Mr. Bond. I Expect You To Buy!" -- Cleary Sells
Heileman * Bond Takes the Bait * Alan Bond * Cleary
Resigns * Troubles for Bond * G. Heileman Regroups
Chapter 23
Here We Go Again -- Hicks, Muse to the Rescue * The
Stroh Regime * The Beginning of the End
Chapter 24
Beer and Politics in Chicago -- Strange Brew * The
King of Beers * NAACP Says "No" to Jackson * Jackson
Lawsuit * The Boycott Drags On * The Boycott Ends *
Anheuser-Busch and Jackson Today * What Goes Around,
Comes Around---Or Does It? * G. Heileman's
PowerMaster * The Fed Stops PowerMaster * St. Ides
Chapter 25
New Casualties, New Beginnings -- Historical
Precedence * Non Portability of Product/Poor
Distribution * Pavichevich Brewing Company * Poor
Quality Products * The Chicago Brewing Company *
Little or No Advertising Efforts * Advertising and
Distribution Problems * Underfunded Operations *
Pavichevich Brewing * Chicago Brewing Company * No
Brand Loyalty * Goose Island
Epilogue Glossary
Brand Logos
Appendix of Chicago Breweries
Bibliography
Book (Hardcover)
Authors: Bob Skilnik
Lists at: $24.95, Our Price: $16.47
Manufacturer: Barricade Books
Availability: Usually ships in 24 hours
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I met Jonathan Surratt at the Brew Master's dinner.
An amazing person! He's the creator of
beermapping.com, made from some open-source coding
from Google. Using Google maps, the site marks beer
destinations--breweries, brewpubs, bars, and
stores--across the country. So far he’s listed some
3,158 locations in 22 cities; the national brewery
and brewpub map covers more than 1,400. All are
select, drawn mostly from publications for beer
aficionados. The Chicago map has 138 listings.
Click on the link below to get a better idea of
Johnathan's approach to finding beer in Chicago (and
in a number of other cities as well).
The Chicago Reader also recently did a story about
Johnathan and his site.
http://www.chicagoreader.com/features/stories/restaurants/060825/
He's also looking for other applications that can be
derived from this beery project. If you're
interested in using his application for some
real-world usage, you can contact him through his
site.
Tell him I sent you.
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I had the delightful opportunity last Wednesday to
enjoy the hospitality of Goose Island Brewpub owner
John Hall and GM Tim Lane and his staff at their
Clybourn location. The get-together was a culinary
event that matched beers and foods with an
Oktoberfest theme throughout the presentations.
I was asked to say a few words between courses about
the history of the Munich-based Oktoberfest and
later, I signed some books for the 50 or so people
who attended this quarterly "Brew Master's Dinner."
I highly recommend putting in your reservation for
the next BMD. The theme will be "Wild Game," all
paired with some of the more muscular beers that GI
brews.
Pub owner John Hall emphasized in his introduction
that beer is slowly but surely becoming "the new
wine," in other words people are beginning to
appreciate the fact that beer can equal, and quite
often surpass, anything that wine supposedly does
when paired it with food.
I don't a firm date as to when the next event will
take place, but you can call for more info at
312-915-0071.
A great concept from a great brewery, Goose Island,
your hometown brewery!
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Sunday, October 8, 2006 2 P.M.
Riverside Public Library
1 Burling Road
Riverside, IL 60546
708.442.6366
Saturday, October 21, 2006 3 P.M.
Barnes & Noble
1441 W. Webster Ave.
Chicago, IL 60614
773.871.3610
February 22, 2007 6 P.M.
Newberry Library
60 W. Walton St.
Chicago, IL 60610
312.943.9090
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Send In Your Tour Reservations Today! |
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October 19, 2006
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Anheuser-Busch Companies
Beer
Business Daily
Beer
Marketer's Insights
BOSS
Brewers
Association Beertown
Brookston Beer Bulletin
Chicago
Beer Society
Goose Island Beer Company
InBev
Miller Brewing Co.
Molson Coors Brewing Company
National Beer
Wholesalers Association
Rate Beer
The
Beer Institute
Three
Floyds
Two
Brothers Brewing Company
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